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Hedging strategy ambushes canny investors in Sons of Gwalia
8p ET Thursday, September 2, 2004
Dear Friend of GATA and Gold:
The World Gold Council purports to be the
representative of the gold community but until
today it had had virtually nothing to say for three
months -- not a word about Sprott Asset
Management's report confirming the manipulation
of the gold price, not a word about the collapse of
Sons of Gwalia because of excessive hedging, not
a word about Blanchard & Co.'s lawsuit against
Barrick Gold and JP Morgan Chase for
manipulating the gold market, and barely a word
about Argentina's defiance of the International
Monetary Fund by purchasing 42 tonnes of gold
for diversifying its foreign exchange reserves.
And as the world financial system creaks, groans,
and trembles all around, what was today's WGC
statement about?
It was about another advertising campaign for gold
jewelry -- anything except analysis of what really
matters to gold's future, liberating the price and
thereby restoring monetary and investment demand
and adding to individual liberty throughout the
world.
Today's statement from the gold council is
appended. The council calls its jewelry
campaign "Speak Gold." It might better be
called "Speak No Evil."
CHRIS POWELL, Secretary/Treasurer
Gold Anti-Trust Action Committee Inc.
* * *
World Gold Council unveils 10m global advertising campaign
September 2, 2004
http://www.gold.org/news.php?id=3329273
The World Gold Council (WGC) has unveiled its latest
10 million international advertising campaign, "Speak
Gold," designed to stimulate consumer demand for
gold jewellery in key global markets.
Acclaimed photographers Michael Yamashita, William
Albert Allard, Jodi Cobb, and Joel Sartore, were asked
to capture the emotional role played by gold jewellery
in the lives of women all over the world.
Rather than using fashion models, the campaign has
used ordinary women to illustrate contemporary views
of everyday life in urban and rural settings.
The photographers captured images of women in China,
Italy, USA, and India, depicting different cultures and
similar emotional contexts with the unifying and
universal energy of gold jewellery.
The universal language and historical relevance that
are unique to gold are the key creative concepts
underpinning the "One Language Everyone
Understands" idea.
Philip Olden, the World Gold Council's managing
director of international jewellery and marketing,
commented: "By depicting women in everyday
situations in a global setting, the campaign
represents a departure from the style of advertising
which has to-date characterised the luxury goods
industry.
"Early feedback from focus groups in the U.S. and
Italy has already told us that consumers welcome
the relevance of our approach."
Steve Kershaw, group director at BBH, commented:
"We're delighted that this idea is borne out of real
consumer insights into real people and their love
for gold jewellery rather than the contrived imagery
usually associated with luxury fashion advertising."
The print-based campaign , which was created by
London agency Bartle Bogle Hegarty (BBH), will
appear in leading fashion and lifestyle titles in the
U.S. and Italy, including Elle, Vogue and Marie
Claire, from September to December 2004.
The "One Language" campaign will be rolled out into
other major international markets during 2005.
----------------------------------------------------
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FOR DAILY MONITORING OF GOLD
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NEWS AND ANALYSIS
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http://www.minersmanual.com/minernews.html
http://www.a1-guide-to-gold-investments.com/euro-vs-dollar.html
http://www.investmentrarities.com
http://www.kuik.com/KH/KH.html
(Korelin Business Report -- audio)
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http://www.plata.com.mx/plata/plata/english.htm
(In English)
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Eagle Ranch discussion site:
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Ted Butler silver commentary archive:
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----------------------------------------------------
COIN AND PRECIOUS METALS DEALERS
WHO HAVE SUPPORTED GATA
AND BEEN RECOMMENDED
BY OUR MEMBERS
Blanchard & Co. Inc.
909 Poydras St., Suite 1900
New Orleans, Louisiana 70112
888-413-4653
http://www.blanchardonline.com
Centennial Precious Metals
3033 East 1st Ave., Suite 403
Denver, Colorado 80206
www.USAGold.com
Michael Kosares, Proprietor
US (800) 869-5115
Canada 1-800-294-9462
European Union 00-800-2760-2760
Australia 0011-800-2760-2760
cpm@usagold.com
Colorado Gold
222 South 5th St.
Montrose, Colorado 81401
www.ColoradoGold.com
Don Stott, Proprietor
1-888-786-8822
Gold@gwe.net
El Dorado Discount Gold
Box 11296
Glendale, Arizona 85316
http://www.eldoradogold.net
Harvey Gordin, President
Office: 623-434-3322
Mobile: 602-228-8203
harvey@eldoradogold.net
Investment Rarities Inc.
7850 Metro Parkway
Minneapolis, Minnesota 55425
http://www.gloomdoom.com
Greg Westgaard, Sales Manager
1-800-328-1860, Ext. 8889
gwestgaard@investmentrarities.com
Kitco
178 West Service Road
Champlain, N.Y. 12919
Toll Free:1-877-775-4826
Fax: 518-298-3457
and
620 Cathcart, Suite 900
Montreal, Quebec H3B 1M1
Canada
Toll-free:1-800-363-7053
Fax: 514-875-6484
http://www.kitco.com
Lee Certified Coins
P.O. Box 1045
454 Daniel Webster Highway
Merrimack, New Hampshire 03054
www.certifiedcoins.com
Ed Lee, Proprietor
1-800-835-6000
leecoins@aol.com
Miles Franklin Ltd.
3015 Ottawa Ave. South
St. Louis Park, Minn. 55416
1-800-822-8080 / 952-929-1129
fax: 952-925-0143
http://www.milesfranklin.com
Contacts: David Schectman,
Andy Schectman, and Bob Sichel
Missouri Coin Co.
11742 Manchester Road
St. Louis, MO 63131-4614
info@mocoin.com
314-965-9797
1-800-280-9797
http://www.mocoin.com
Resource Consultants Inc.
6139 South Rural Road
Suite 103
Tempe, Arizona 85283-2929
Pat Gorman, Proprietor
1-800-494-4149, 480-820-5877
Metalguys@aol.com
Swiss America Trading Corp.
15018 North Tatum Blvd.
Phoenix, Arizona 85032
http://www.swissamerica.com
Dr. Fred I. Goldstein, Senior Broker
1-800-BUY-COIN
FiGoldstein@swissamerica.com
----------------------------------------------------
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