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Signature Bank execs starred in cringey Broadway-style musical video
By Ariel Zilber
New York Post
Tuesday, March 14, 2023
Executives at the doomed Signature Bank produced a Broadway-style musical video to launch the firm in the early 2000s -- and its song branded the bank "the stupidest idea I ever heard" and even quipped that it could "diminish and fail."
Clips of the musical number -- now dripping with irony after regulators stepped in over the weekend and took control of the New York-based firm in a bid to stave off a US banking crisis -- resurfaced online and went viral this week. ...
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The video -- which then launches into a number touting Signature's aspirations for solid customer service and safe lending -- was posted by Genevieve Roch-Decter, a money manager and Substack blogger.
"Try not to cringe as you watch this," Roch-Decter tweeted. "Their executive team spent millions of dollars to produce music videos & TV shows about themselves." ...
... For the remainder of the report:
https://nypost.com/2023/03/14/signature-bank-execs-starred-in-cringe-broadway-sketch-video/
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