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Allocated beer meets unallocated gold in Scotland
Winner of BrewDog's 'Solid Gold" Beer Can Finds Prize is Mainly Brass
By Rob Davies
The Guardian, London
Monday, June 28, 2021
A man who won a "solid gold" can of BrewDog beer has been left disappointed after the prize, which the Scottish brewery claims is worth L15,000, turned out to be largely made of brass.
BrewDog and its chief executive, James Watt, advertised the chance to win the can across multiple media platforms between November 2020 and March 2021 as part of a promotional competition.
... Dispatch continues below ...
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A drinks industry worker, Mark Craig from Lisburn, Northern Ireland, was among fans of the brewery who snapped up cases of its flagship beer, Punk IPA, finding one of 50 gold versions hidden in one of them.
Craig, who said he had hoped to fund his wedding by selling the gold, discovered the can was only plated with the precious metal after asking for a certificate from BrewDog. ...
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