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Rising prices only spur gold purchases in China

Section: Daily Dispatches

Chinese Consumers Rush for Gold

From Xinhua News Agency, Beijing
Saturday, September 25, 2010

http://news.xinhuanet.com/english2010/video/2010-09/25/c_13528988.htm

BEIJING -- International gold prices rallied to record highs on Friday, with spot prices nearing $1,300 an ounce. China's gold prices followed the trend and continued to climb. But consumer enthusiasm hasn't been affected.

It's China's traditional gold rush. The peak season for gold sales coincides with the two national holidays.

Impacted by a weaker US dollar and holiday consumption, international gold prices hit record highs.

In China,the price of pure gold exceeded 340 yuan per gram. But consumer enthusiasm is just as high as the gold prices.

One resident said, "For us, the price is very high. But we need to buy gold now since the price continues to increase."

Consumers have flooded into gold shops to find their perfect accessory.

Liu Ru, a gold sales manager, said, "Chinese people share a concept. That is to buy gold when the price is climbing. Since now it is holiday, many customers buy gold accessories as presents for relatives and friends. And also it is wedding season, increasing gold demand."

Silver prices have also soared, and even reached a 30-year high, making investments in the gray metal more attractive than ever.

Analysts say the continuous decline of the US dollar has stimulated investors to choose safe-haven products such as gold. And with high consumption and investment demand, gold prices will continue to rise.



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